What Should I Track in My Business Every Week?

Not everything. Just these 6 things. Fifteen minutes every Monday morning. That's it.

Why Do Most Solopreneurs Track Nothing?

Because 'business metrics' sounds like something that belongs in a boardroom, not a home office. And because every article about tracking makes it sound like you need a dashboard with 47 data points and a degree in analytics. You don't. You need 6 numbers, a Monday morning coffee, and 15 minutes. That's the whole system.

The other reason: tracking feels scary when you're not sure the numbers will be good. It's easier to not look. I get it. I once avoided looking at my bank account for three weeks because I was afraid of what I'd find. (It was worse than I feared, which is always the case when you avoid looking. The unknown is always scarier than the known. Except in horror movies.)

But here's the thing: you cannot improve what you don't measure. You can feel like things are going well, but feelings are not financial statements. The women in our community who track consistently — even when the numbers are ugly — are the ones who improve. The ones who don't track are the ones who post 'I just need to trust the process' in Facebook groups while their revenue quietly drops.

What Are the 6 Things to Track?

One: revenue received this week. Not invoiced — received. Money in your account. This is the only number that matters for cash flow, and cash flow is what keeps your business alive. Know this number every Monday.

Two: new leads or inquiries. How many people reached out, filled out a form, DM'd you, or expressed interest in your services? If this number is consistently zero, your marketing isn't working. If it's consistently five-plus, your marketing is working and you need to make sure you're following up.

Three: discovery calls booked or sales conversations had. Leads are great. Conversations are better. If you have leads but no conversations, something in your follow-up process is broken.

Four: conversion rate. Of the people you talked to, how many became clients? Even a rough sense of this number helps you understand whether your offer, pricing, or pitch needs work. If you had 5 calls and 0 signed, that's a pattern worth examining.

Five: hours worked. Not to guilt yourself — to protect yourself. If you're working 50 hours and making $3,000 a month, you need to know that. The math tells you whether to raise prices, reduce scope, or restructure your offers.

Six: one 'soul metric.' Something that matters to you beyond money. Maybe it's how many mornings you exercised. Maybe it's how many client wins happened this week. Maybe it's whether you took a full weekend off. This metric keeps your business aligned with your life, not consuming it. This is the heart of what we track inside the Soul-Aligned Tracker.

How Do I Actually Do This Every Week?

Monday morning. Before you open email. Before you check Instagram. Before you do anything that pulls you into reactive mode. Sit down with your coffee and fill in your 6 numbers. It should take 10 to 15 minutes.

Use a simple spreadsheet, a notebook, or a tool like the Soul-Aligned Tracker that's built for this. The format doesn't matter. The consistency does. If you do this every Monday for 12 weeks, you'll have more insight into your business than 90% of solopreneurs who've been at it for years.

After you fill in the numbers, ask yourself two questions: what worked this week? And what's the one thing I need to focus on this week to improve the weakest number? That's your CEO Day in miniature. No complicated planning system required. Just six numbers and two questions.

What Should I Stop Tracking?

Instagram followers. Likes. Views on your last Reel. Website visits (unless you're running ads). How many people are on your email list (unless you're tracking open and click rates alongside it). How many hours your competitor seems to be working. Anything that makes you feel busy without making you more informed.

Vanity metrics feel important because they're visible. But visible isn't the same as meaningful. Content that gets likes isn't always content that gets clients. A big email list means nothing if your open rate is 8%. Ten thousand website visits mean nothing if nobody fills out your contact form.

Track the 6 things that tell you whether your business is healthy. Ignore everything else. Your weekly review should take 15 minutes, not 90 minutes of spreadsheet spelunking. If your tracking takes longer than a coffee, you're tracking too much.

Start this Monday. Write down the 6 numbers. Do it next Monday. And the one after that. Twelve weeks from now, you'll know more about your business than you've ever known — and that knowledge is what turns random hustle into intentional growth.

Cheers to your success,

Lori Walker

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