Build a Soul-Aligned business.On your terms. In your time.
You help everyone else solve their problems.
We help you solve yours with the Strategy, Systems,
and Support your business actually needs.
build smarter, not harder
Month-to-month after 90 days. No long-term contracts.
No pressure. No bro-marketing tactics. Powered by HighLevel.
The problem isn't you. It's the tools that were never built to work together.
You've been doing this long enough to know what works. Nobody built the business plumbing for women like us, the ones with actual lives, actual responsibilities, and zero patience for "just figure it out." So we built it.
Here's what that actually looks like, day to day:
Four steps. You do the thinking. We help with the rest.
Get It Out of Your Head
Work through the Sourcefile, our guided interview, and finish with a complete, actionable business plan in your own words.
Put Your AI Agents to Work
They read your plan and set up a first-draft website, a custom dashboard, your product ladder, pipelines, workflows, a content plan with your social planner filled, a calendar, and Meeting Rooms for video calls.
Get a Human Check
Book a call with our Client Concierge to review what the AI created and finish any connections, so you're ready to take appointments and process payments.
Run It With Support
Tutorial videos, 24/7 chat support, and daily office hours. Ecosystem members also get weekly community coaching calls.
The System ($97) includes the Sourcefile, AI agents, and 24/7 support. The Ecosystem ($297) adds the Client Concierge review call, weekly coaching, community, virtual co-working space, the full Soul-Aligned Business System with the full suite of trackers and planners.
See how it works
A short walkthrough from our team.
Skeptical about AI? Good. Let's use it with your eyes open.
AI isn't magic, and it isn't a replacement for you. It's a fast assistant that works from what you tell it, which is why everything starts with your Sourcefile, in your words, about your business. Your agents draft. You decide.
In the Ecosystem, our Client Concierge reviews the work with you, and we talk openly about using AI with care on our weekly calls. AI is part of how The Business Blender works, so it's a good fit if you're open to using it thoughtfully.
Want to skip HighLevel's AI agents, or keep an eye on usage costs? We'll turn off the AI features in your HighLevel account and you'll use the standard builders instead, at the same membership price.
This isn't for everybody. It might be for you.
If you're looking for a guru who promises 10x revenue in 30 days, you've wandered into the wrong corner of the internet. But if you want to build something that still works when the algorithm changes and your energy dips and life gets weird — grab a coffee. We should talk.
Launch-and-pray marketing tactics that depend on going viral (good luck with that)
A revenue model that works on a random Wednesday when nobody's watching your Stories
Hustle culture in a crop top — grind harder, sleep less, manifest more, repeat until you collapse
A business shaped around the life you already have, including the soccer carpool and the aging parent situation
A membership with thousands of members where you're basically a number with a profile photo
A room where Heidi remembers your dog's name, Lori remembers your 90-day goal, and the community is there when things get hard.
Shiny tools nobody teaches you to use — here's your login, good luck, see you never
One platform with humans who will literally screen-share until the thing works
Cookie-cutter templates that assume you have 40 free hours a week and zero hot flashes
A framework that flexes around your energy, your week, and the fact that Tuesday was a disaster
This is what changes
We could list more features. Instead, here's what an actual day looks like when your business has real infrastructure behind it.
You open your laptop at 9am. One dashboard. No tab chaos. Your CRM, email, calendar, and funnels are in one place, and you know how to use all of them.
A lead came in overnight from your automated funnel. The follow-up email already went out. You didn't touch a thing.
Your clarity session is at 11. You bring one real question, leave with a plan, and implement it before lunch.
At 2pm, you check your Dashboard. Revenue's moving in the right direction. Your systems are running. You didn't hustle for it.
You close the laptop at 3:30. Not because you're burned out, because the work is done. You pick up the kids (or grandkids!) and don't think about business until tomorrow.
Three ways in. Start where it makes sense.
Your Business Snapshot
Free
Answer a few questions and get a clear, honest read on where your business is and your single next step.
Get Your Free Business SnapshotThe System
$97/mo
For women who are already strategic and want a powerful platform with real help.
- The Sourcefile, a guided AI interview that turns your answers into a business plan.
- Your HighLevel business platform: CRM, funnels, email and text, website builder, calendar, and payments.
- HighLevel AI agents.
- 24/7 chat support.
- Daily tech office hours.
The Full Ecosystem
$297/mo
- Everything in The System, plus:
- A review call with our Client Concierge.
- Weekly live coaching calls.
- The AI C-Suite Team, nine advisors.
- CEO Hub.
- The full Soul-Aligned Business System.
- The Trackers & Planners Hub.
- Community & Accountability.
- A step-by-step roadmap and guided onboarding.
Billed monthly. 3-month minimum, then cancel anytime. Texting, calls, and HighLevel's AI features use wallet credits, with optional flat-rate AI add-ons. The Sourcefile and Ecosystem AI tools have no usage charges.
Real women. Real businesses. Real results.
"I am traveling right now and have spent the last couple hours of my layover doing the Business Blender Sourcefile...Holy cow! Huge game changer! So grateful for you!"
Huge game changer
Katie Jo Finai
Business Owner
"If you're building a business and feel like you're figuring it out alone, the Business Blender is what's been missing. Every step has been intentional and covered—from strategy conversations with Lori and Heidi to website builds and onboarding..."
Overwhelmed to confident
Taryn Nenow
Custom Travel Advisor
"When I was looking at my finances yesterday, the amount of income that has come in this month is about a third bigger than anything I've ever created on my own, And so, yeah — that was really exciting."
Revenue a third bigger than anything she'd ever created on her own
Kayleen Baguley
Health & Wellness Coach | Second Act Women's Retreats
"There is so much value in all of these, I've already saved hundreds of dollars for my business, and saved dozens of hours by utilizing these awesome resources!! I go into the soul aligned business stuff nearly everyday!! Honestly wish I had like 3 hours every day to play in it."
Saved hundreds of dollars & dozens of hours
Janna Hubert
Business Owner
"The Business Blender is all the resources you could want and the support you need to design, launch, and succeed in your business, I am SOO grateful to have what feels like a giant safety net giving me all the tools, community, and vision I need to bring my message to the world."
Tools, community, and vision
Laurie Hartley-Moore
Certified Holistic Health Practitioner
"This is GOLD!!! every one needs this source file for their business!!! This makes me want to shout about Business Blender even more from the rooftops!"
Needs to shout from the rooftops
Jeana Nunez
Transformational Life Coach
"I just wanted to say thank you to Heidi and Lori for putting this all together. Every time I come, I learn about all these new things you've implemented. The resources are incredible, and I want to thank you for helping us stay focused on getting the Sourcefile done, getting things in order, and providing that container I've been needing for so long. All of my dreams are coming true because I have you guys in my life. Thank you!"
All of my dreams are coming true
Elizabeth Paras
MAP Facilitator
"I'm really happy that I've had the chance to learn these new skills, and then in the process of learning the new skills, I had a chance to write a book. Everything I've been working for the last 10 years is finally coming together."
10 years of work finally coming together
Amie Earl
Business Owner
Individual results vary. Testimonials reflect personal experiences and are not guaranteed outcomes.
Built by two women who kept asking "why doesn't this exist?"
Heidi Totten and Lori Walker met in a business training program in 2013. They didn't set out to build a platform — they set out to fix a problem they kept running into themselves: brilliant women, stuck in tech chaos, paying for tools they barely used, and getting advice from people who'd never actually lived their lives.
Heidi is the one who walks into a networking event and leaves with 15 new friends, two collaboration ideas, and somebody's grandmother's phone number. Lori is the one who takes Heidi's wild ideas and turns them into a project plan with actual deadlines by Monday morning. They're annoying that way.
The team is mostly women. Not as a brand strategy — it just happened. When you build something for women, women show up to build it with you. The company donates to 100 Humanitarians, and they measure success by the number of women who cancel their other 8 subscriptions, not by how many followers they have.
"Heidi dreams it. Lori builds it. The team ships it."
Before You Go!
Get Your Free Business Snapshot
Stop guessing what's broken in your business.
In under 5 minutes, you'll answer a few questions and we'll build your personalized Soul-Aligned Business Snapshot: a clear, honest read on where you are, what it's costing you, and the single next step that actually moves the needle.
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