The Business Blender Blog:

Tips, Advice, and Coaching to Help

You Start Your Business

Finding Your Niche

Starting your own business can be incredibly exciting—and a bit daunting. If you’re a woman with a dream of launching a service-based business, finding a niche that truly resonates with your passions and skills is a crucial first step.

Maximize Profits

Whether you're looking to scale your business or optimize existing operations, these strategies will guide you toward sustainable growth and higher profits. Start implementing these proven methods to see tangible financial success in your business!

Set Up Your Systems

By using a single platform, you eliminate the complexity of managing multiple tools, allowing you to focus on growth instead of administration. It’s the most efficient way to automate your processes, save time, and ensure your business runs smoothly from day one.

Create Your Online Course

The process of creating, automating, and launching your online course. From selecting a topic to automating your sales funnels and course delivery, these 8 steps ensure a smooth course-building experience, setting you up for profitability and student engagement from day one.

The Marketing Map

The Marketing Map will you establish a strong foundation, implement automation, and create the momentum needed to scale your business. When starting a new business, these steps will help you maintain sustainable marketing growth while focusing on scaling and profitability.

Financial Tracking

Tracking your finances is critical for business success. In this post, we will outline eight essential steps to streamline your financial processes, including setting up a tracking system, monitoring cash flow, categorizing expenses, reconciling accounts, and preparing for taxes.

The Brains Behind The Business Blender

Lori Walker

Heidi Totten

We met in 2013 when we both joined a business training academy that focused on the systems and structure of building a business. Lori had just gone through a divorce. Heidi had just turned 40 and ended a business partnership. We understood the power of networking and connection as well as education and training when starting a business. We both loved coaching and strategy, and soon decided to partner up and create a business around teaching goal setting through a workshop model.

While it was successful, we decided after 18 months to pursue other opportunities in our individual and growing businesses.

Lori started and grew Utah Leading Ladies , a monthly gathering for education and networking. She certified as a Business Made Simple Coach, and built a consulting business for 6 figure business owners.

Heidi started and grew 100 Humanitarians International, and took a few hundred people to Kenya. She certified as a John Maxwell Team member, and built a consulting business as a fractional CTO/CMO for small businesses.

We both worked with hundreds of women entrepreneurs in strategy sessions, coaching and consulting.

We navigated the pandemic, pivoted, and had the foundation in business to thrive.

Then, in 2023 after a few white board sessions, we landed on an idea to take everything we have learned over our careers in finance, technology & entrepreneurship, combine forces again, and created The Business Blender.