The Six Challenges of Building a Soul Aligned Business
(not including 37 logins to all of the apps you are using)
You’re the CEO, the marketer, the sales team, the customer service rep, and the tech support—all at once. Every day feels like a juggling act, and there’s never enough time to focus on the work you truly love.
The Impact: Overworked, burnt out, and wondering why your business isn’t growing as fast as you expected.
What if you could streamline your business with simple, done-for-you systems so you can focus on your magic?
You started lean, but now? You’ve got 37 logins, endless subscriptions, and a cluttered digital life that’s draining your time and money. Keeping track of all your systems feels like a full-time job.
The Impact: Squirrel brain, tech fatigue, and the constant stress of trying to piece everything together.
What if you had everything you need in one place—no more scattered tools, just a streamlined system that makes running your business effortless?
Working alone means missing out on brainstorming sessions, genuine connection, and support from like-minded entrepreneurs. But spending hours at networking events or endlessly chatting on social media doesn’t pay the bills.
The Impact: Wasting time and money trying to “find your people” instead of building your business.
A soul-aligned community of entrepreneurs who get it can change everything—and you don’t have to go searching for them.
You started your business for freedom, but now it feels like your business owns you. You’re working late nights, handling admin instead of serving clients, and there’s never enough time for family or rest.
The Impact: Exhaustion, resentment, and a business that feels more like a burden than a dream.
Boundaries, automation, and a clear business structure bring the freedom you originally craved—so you can work with your energy, not against it.
You’re throwing content into the void—random posts, inconsistent messaging, and hoping someone will see it and hire you. Without a strategy, it’s exhausting.
The Impact: Hours wasted on social media that don’t translate into income. A brand that feels invisible instead of magnetic.
When you have a clear, aligned marketing strategy and automation in place, you attract your dream clients without chasing them.
Budgeting? Taxes? Cash flow? Right now, your financial system is a stack of receipts and a yearly panic session with your accountant. Money comes in, but it never feels like enough or arrives consistently.
The Impact: Burnout, self-doubt, and the fear that you’ll have to give up and go back to a job you don't want.
A simple, intuitive system for managing, growing, and stabilizing your income allows you to confidently make money without the stress.
Your sacred work deserves to be seen,
received, and financially supported.
Stuck in tech confusion, wasting energy on systems that don’t support you.
Struggling to attract and engage your soul-aligned clients consistently.
Overwhelmed with “business stuff” instead of creating transformation.
Burning out trying to do everything alone.
We bring the structure, strategy, and support—
so you can step into ease, alignment, and expansion.
You Started Your Business to Create Impact & Abundance...
This is the year you step into clarity, ease, and a business that truly works for you
—strategically, financially, and energetically.
Here’s to building a business you love—and leading it with confidence, flow, and joy!
Weekly Live Accountability and Strategy Zooms to Keep You Going
Nuts and Bolts Business Coaching Courses to Build Your Foundation
Members Only Networking
An all-in-one tech platform to replace your duct-taped systems
24/7 hour chat tech support
Between us, we’ve spent decades mastering business strategy, marketing, sales, technology, and community-building — not just from textbooks, but through lived experience. We’ve built businesses from the ground up, walked through uncertainty, and created systems that bring ease, abundance, and alignment.
🌟Lori H. Walker
(Human Design: Generator – The Establisher of Knowledge and Truth)
Lori thrives in strategy, systems, and simplicity.
With her deep background in finance, entrepreneurship, and business coaching, she helps entrepreneurs remove the chaos and build businesses that actually work. She’s a Business Made Simple Certified Coach, the founder of Utah Leading Ladies, and has spent the last decade guiding six-and-seven-figure business owners to scale with clarity and ease.
✨Heidi Totten
(Human Design: Manifesting Generator – The Multi-Passionate Visionary)
Heidi moves fast, sees the big picture, and turns ideas into reality.
As a seasoned business strategist, certified John Maxwell coach, and founder of 100 Humanitarians International, she’s led global initiatives, consulted as a fractional CTO/CMO, and built powerful tech and marketing solutions that support thriving communities.
In 2013, we met in a business training academy that focused on systems and structure.
We quickly realized that, while many women had the passion and skills to serve, they were struggling with
tech, strategy, and monetization.
Over the years, we built successful businesses, helped hundreds of women entrepreneurs through coaching and consulting, and navigated major business shifts—including a global pandemic.
Then in 2023, after a few visionary whiteboard sessions, we saw the missing piece: a business-building system that blends aligned strategy, simple systems, and high-vibe community —so women could create businesses that flow, thrive, and generate real income.
That’s why we created The Business Blender.
Now, we help entrepreneurs like you:
✅Turn your gifts into a thriving, engaged community
✅Simplify tech and business logistics—without overwhelm
✅Grow your revenue in a way that feels good
We’ve walked this path, and we’re here to guide you.
Are you ready to stop overcomplicating business and start expanding with ease?
What Can You Expect When You Step Into
The Business Blender?
Decades of expertise. A clear, strategic path.
A business that finally feels aligned and expansive.
With 50+ years of combined experience in business strategy, marketing, sales, and technology,
we bring you everything you need to start, grow, and scale with confidence.
If there's something we can’t help with, we’ll connect you with the right experts who can
—because your success is our priority.
I agree to terms & conditions provided by the company. By providing my phone number, I agree to receive text messages from the business.
Will I be locked into a contract?
The Business Blender membership is month to month. You can cancel anytime. However, with the nature of access to digital courses and the cost of set up, there are no refunds.
What kind of support will I have?
The Business Blender is here to empower you to become a business owner, and understand how to use our software to run your business. We also want to make it as simple as possible!
You will have tech support, weekly live on zoom group strategy, and a community of people building their businesses to get feedback and bounce ideas off of!
Stripe and PayPal can both be connected to your Business Blender account. Apple Pay and Google Pay are coming soon!
If you love what you already have, no need to make more work for yourself! You can still use all of the other tech stack features of The Business Blender (still saving you tons of money & headaches by consolidating).
If you have a Wordpress or High Level site, this can be moved over easily if you choose to. When it makes sense to move or start your ESP with BB, we'll help you navigate that.
We are a pay per use platform for email. You will have credits added to your account $10 at a time. This charge covers you for every 10,000 emails, when you reach that limit, you will be auto charged $10 to reload your next batch of credits.
For example, if you have 2500 contacts on your list, and you send 1 email to all contacts monthly, your credits would last about 4 months. If you send 4 emails to the same list, your credits would last one month. You choose how grow, and know the credit system simply grows with you automatically.
We use the High Level as an enterprise white labeled company. This means we get to use all of the development team expertise and the engine they have built, and customize it with our unique culture, templates, and our own dedicated support team!
Yes! This is the purpose of The Business Blender Software, to help you save money, save headaches with trying to get everything to "talk" to each other, and create a simple tech space for you to focus on what you do best - servicing your clients! With our tutorials and live tech support, it'll be a breeze to move or start fresh. You'll be able to schedule your onboarding call right away to get your plan in place. Want to make it even easier? Upgrade to our Done For You option at checkout, and our tech team will do all the heavy lifting for you!
Unlimited! We do not cap your creativity or growth.
Can I create upsells, downsells or order bumps with my checkout pages and funnels?
Yes! We love having this automation available to you. All of this can be created simply with BB. Just like all of our tech resources, if you get stuck there is a video and live support for that!
How many contacts can I have in my CRM?
Unlimited! We do not charge anything additional to grow your contact list.
We are a pay per use platform for number of emails sent, based on a low cost credit system ($10 per 10,000 emails).
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
Here's some stuff
© 2025 Start Up Central, LLC
DBA The Business Blender